IDG Research

Measure the critical drivers of your business

IDG Research

Measure the critical drivers of your business

Measure the critical drivers of your business.

To succeed, you must understand your market.

We help you learn about your...


Assess your brand's market position. Measure messaging and campaign effectiveness. Or check your online impact with our control-test approach.
See Brand & Advertising


What factors are shaping your market today? How well do you know your buyer's journey? Now you can measure your practices against your peers'.
See Customer & Market


Find out how well optimized your digital marketing experiences are. Answer your questions about what content and interactions your audience wants.
See Digital Engagement


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Explore How We Help You Measure and Manage the Critical Drivers of Your Business

As a full-service research company serving Marketing decision makers, we provide a broad range of research services to help inform your brand’s marketing strategy.


Insights You Need Today

The Outlook for Big Data and Artificial Intelligence (AI)

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Businesses are piling up information that promises sharper, more valuable insights. But the volume is too great for humans to process. Haystacks of data are growing exponentially, and AI offers the best promise for keeping up.

What is...

Jargon Busting: Big Data and Other Tech Buzzwords Explained

Big data. Predictive analytics. Machine learning. We’ve all heard these technology buzzwords tossed around, but what do they really mean?
To think clearly about the increasing role of data in business, organizations must navigate a new world of tools and terminology.

Here is a roundup of some of the more common concepts used to discuss...

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