How is Your Brand Perceived in the Market?

IDG Research Services has extensive experience conducting research to assess brand awareness and brand positioning. BrandGauge® is IDG’s branded solution for assessing brand health.

BrandGauge®

IDG’s BrandGauge™ will help you assess your brand’s market position in relation to your key competitors and monitor changes in key branding metrics over time. Our research will show you how to prioritize your efforts for maximum impact.

• Validate and inform your brand strategy and market positioning.
• Assess awareness and consideration levels for your brand.
• Gain a richer understanding of how key decision makers perceive your brand and how your value propositions are resonating with key target groups.
• Monitor brand health over time.