At IDG Research we have two primary focus areas; Marketing and Media-Related Research and Employee Engagement. Our clients range from top technology companies to educational institutions, but our focus on quantitative research remains the same. We service advertising agencies, media companies, b2b and b2c marketers and HR professionals.

Understanding your market plays an essential role in your organization’s success. At IDG Research Services, that’s our business–helping you better understand your market.

Marketing Research

Our strategically focused research team can partner with you to explore brand awareness and perceptions, define key market segments, understand usage and adoption of emerging technologies or services, create or validate messaging around a particular product or service, measure customer satisfaction, test new creative, measure advertising effectiveness or recall, and more.

Employee Engagement Research

Businesses know that fully engaged employees result in better business outcomes, from higher productivity and innovation to improved profitability and shareholder returns. Yet, businesses have not had a good way to measure and manage the full engagement equation until now. We take the traditional employee survey metrics around work environment, culture and management practices and expand it to include insights into what motivates employees. Our partnership with Motivation Factor delivers you more insight into an individual’s, teams, or organization’s ability to get and stay motivated.